Privacy Policy
Last updated: August 2026 · Applies to maara.care
Maara ("we", "us", "our") provides a platform connecting new mothers with vetted postpartum carers in the UK. This policy explains what personal data we collect when you use this website or join our waitlist, why we collect it, and what rights you have over it. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Maara is the data controller for the personal data described in this policy. As we are currently pre-launch, our registered company details and Information Commissioner's Office (ICO) registration will be published here once finalised. In the meantime, you can reach us via WhatsApp using the link in the site footer, or through the contact details on our waitlist confirmation.
2. What data we collect
We collect information you provide directly when you fill in a form on this site:
| If you join as a mum | First and last name, email address, phone number, estimated due date, city/area, and the type of support you're interested in. |
|---|---|
| If you apply as a carer | First and last name, email address, phone number, professional specialism, years of experience, languages spoken, city, a short description of your background, and confirmation of DBS check status. |
| Automatically | Basic technical data such as browser type and general usage of the site, used only to keep the site working correctly and secure (e.g. spam prevention on our forms). |
3. Why we collect it and our legal basis
- To contact you about the waitlist or your application — legal basis: consent, which you give by ticking the checkbox on our forms.
- To match carers to families and build our founding provider network — legal basis: consent and, once contracted, performance of a contract.
- To improve our service and understand demand — legal basis: legitimate interests, always balanced against your right to privacy.
- To meet legal or safeguarding obligations (for example verifying a carer's DBS status) — legal basis: legal obligation and legitimate interests in keeping families safe.
4. Who we share it with
We do not sell your data. We may share limited data with trusted processors strictly to run our service, including:
- Netlify (our website and form-hosting provider) — to receive and store waitlist and application submissions securely.
- Communication tools such as WhatsApp, where you choose to message us directly — subject to WhatsApp/Meta's own privacy policy for that channel.
We will never share your information with third parties for their own marketing purposes.
5. How long we keep it
We keep waitlist and application data for as long as you remain on our waitlist or under active consideration, and for a reasonable period afterwards to allow us to follow up when we launch in your area. You can ask us to delete your data at any time (see your rights below).
6. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data ("right to be forgotten")
- Withdraw consent at any time — this won't affect anything we did before you withdrew it
- Object to or restrict certain processing
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, message us on WhatsApp via the link in our site footer and we'll action your request as quickly as we can, and always within one month.
7. Children's data
Our forms are intended for adults only. We do not knowingly collect data relating to children through this website.
8. Changes to this policy
As Maara moves from waitlist to a live service, this policy will be updated to reflect exactly how we handle bookings, payments and in-home care records. We'll always post the latest version here with an updated date at the top.